Responsive web design is a technique that when applied the visual design, the layout of the content changes depending on the device that it is being viewed on, whether it be a smartphone, tablet, desktop, or otherwise.
The Web is Going Mobile, Responsive is No Longer an Option!
Having a website that looks great on mobile devices is no longer optional in 2014. Responsive sites adapt themselves to desktop, tab and mobile screen sizes. To date, more than 30% of internet traffic comes from mobile and tablet devices. This is a big market. A business cannot let such a big number of users go through the hassle of pinching in and pinching out and not being able to view the website properly.
You don’t have to invest separately in desktop and mobile sites. One website, one code base!
Also, it eliminates the need of separate website, iphone apps, android apps, etc. for your web systems/websites.
Future proof your website so that it will work on all devices, whether it’s a smartphone, tablet, desktop computer or a TV connected to the web. By investing in this you’ll be providing your users with a sustainable website and you won’t have to worry if a new device comes out. Responsive sites adapt themselves based on the screen resolution for any device.
Having a website that enables your users to have a good user experience on any device will increase your conversions. Users are more likely to take action when they experience a good User Interface on the device they are using. How about you give them a good UI on every possible device?
Many users would rather go to your competitor – mobile users are not willing to accept a bad mobile experience, even if you product is superior to your competitors.
By having one website that adapts itself on any device (desktops, tabs, mobiles), search engines like Google only need to index one set of pages. This is much better in terms of your search engine optimization strategy as against having different mobile sites and desktop sites and search engines indexing each of them separately, meaning you spending more effort (hence money) on getting your pages up in rankings.
Our team is experienced in frameworks such as Bootstrap and Zurb and most of the sites we do (unless the client wants it non-responsive) are responsive.
We also test these sites for usability on desktop, tab and mobile devices (iPhones, iPads, laptop/desktop screens, etc.). This means that whatever device your website users are browsing from, they have the best user experience possible.